Dark Knight Passes $1 Billion Mark
Warner Brothers’ The Dark Knight has passed the $1 Billion mark in the worldwide box office. The film is the fourth best box office seller ever, behind Titanic, Lord of the Rings III, Pirates of the Caribbean II, and ahead of the first Harry Potter movie. Quite an accomplishment.
What’s interesting, is The Dark Knight is also the most-pirated film of 2008, and certainly a high-up in the most-pirated ever.
Perhaps the movie industry is wrong, and ignorant when it comes to the internet? Could it be that BitTorrent and other less-than-legal methods of obtaining movies actually help sales? Are people sampling the film online, then paying to see it on the big screen, or buying themselves a DVD copy because they liked the movie? And what if they ended up talking to their friends about the film later, and they then wanted to see it…? Could BitTorrent just be a source of publicity, providing the industry actually produces good movies? There’s something to think about…
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Anon February 22nd
Correlation doesn’t imply causation…it is not necessarily true that box office sales are up because piracy rates are high. There may be a small sector of the people who see the movie via piracy that go out and see it in theaters because of this, but it is my belief that most of these people are not pirating because they are sampling it, but rather just because they don’t want to drop the 10 bucks to see it in theaters. The Dark Knight was one of the most popular films of all time, of course it’s going to be one of the most pirated films of all time.
Roger February 23rd
If “they” really wanted to prevent people from illegally downloading anything, they should have Apple digitize everything. I have an Apple and I cant download shit.
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