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June 3

Google Acquiring Feedburner

Google just bought Feedburner! Is that surprising? It’s not to me (well, not too much anyway). Think of it this way:

Â Feedburner = RSS “re-hosting”, feed stats, and feed ads
Â Google = Web site stats, website ads

So, you combine the two.

I believe the feed stats will eventually be integrated with Google Analytics, the ads with Adsense, and the “re-hosting” as-is. I’m guessing feedburner.com will stay as it is now, but the services will be available in other parts of Google as well.

For example, you could access your feed’s stats at either feedburner.com or through Google Analytics.

I wonder how much Google paid for Feedburner. More or less than youTube? Personally, I think Feedburner is worth more than YouTube.